Increasing sales seems to be such a simple concept, yet so many organizations have a hard time tackling it. Managers don't have the time to micromanage and reps frequently lack the time management and motivation to get the organizational objectives accomplished. There are some very basic ways that you can impact the bottom line on an everyday basis.
Understand what you sell. Knowledge is king, even more so in retail. By knowing everything there is to know about the products you sell you make yourself more valuable to the business and to its customers. Good employees spend personal time learning about the products and how they are of value to their customers.
Stay positive. Any subject can be presented in a positive, negative or neutral manner. "He died so young." "He's in a much better place now." "He's dead." Keep all your dialogue positive. Use words that elicit optimism. You don't have to be Mr. Sunshine but you do want to leave an impression that you have a positive attitude and you truly believe in whatever it is you're selling.
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Managing customer information: As we move through a sales cycle, there should be tremendous amount of information gathered. The better we collect, manage, and utilize this information will have a direct impact on your success. What type of tools are you using for customer relationship management?
Don't call them "senior citizens" or "Boomers"
Research shows that about half of people of age don't like these terms. Don't use labels. If you must, refer to them as, "people like yourself, whom I deal with." Treat them as individuals.
Set Goals and follow them up every day!
Set a goal for everyday, every week and every month. Follow up how you are doing and if you are on target on reaching your goals.Every time you succeed with a goal, reward yourself!
Your appearance. Often clothes, hair, shoes, etc., are the first thing people will notice about you. Dress the part of the professional salesperson. Watch for wrinkles, spots, dirt, etc. in clothing. Try to get a look in the mirror at least every couple of hours to check your hair, teeth, clothing, etc. Your overall objective is: to look clean, crisp, fresh, and professional.
Enjoy the Process - Let's face it. Not everyone is cut out to be a salesperson. Selling should be fun. You should enjoy the challenge and feel the thrill each time you acquire a new customer. If you feel this way about sales, be grateful. There are many others who dread their jobs and would prefer to be doing something else. So, show your enthusiasm, enjoy the process of selling, and succeed.
Improve both your verbal and non-verbal communication skills
This is one of the many sales coaching tips that you should never ignore. Being in sales requires you to deal with different kinds of people. You will be required to communicate to people either verbally or in writing. Because of this, you have to work harder in honing your communication skills. You will be effective in sales if you know exactly how to talk to people.
These are sales strategies will help you avoid the frustration that come with spinning your wheels during the sales process. Follow them. They'll help you go a long way to avoid getting punked during the sales process.
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